最新の1Z1-1031問題集で試験を準備する

Oracle 1Z1-1031 試験概要:

Oracle 1Z1-1031 試験シラバストピック:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials 認定 1Z1-1031 試験問題：

1. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

2. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Buy
C) Target
D) Optimize

3. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Agency ownership of the DMP
B) Full agency control
C) Full client control
D) Client ownership of the DMP

4. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 15
B) 1
C) Win Each Category
D) 30
E) 7
F) Win Every Time

5. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Executive Sponsor
B) Audience Creation Specialist
C) Data Analyst
D) Media Execution
E) Program Manager
F) Web Developer

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