Facebook Certified Community Manager 認定 600-101 試験問題:

1. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Create a poll to ask members what interests them and what they want these new groups to focus on
B) Analyze the most popular posts for the last six months and create groups based on those post topics
C) Join similar groups to see what they are discussing and create groups related to those topic
D) Launch a few groups, announce them in the current one and begin to create content for those new groups

2. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and organize events using the paid events functionality
B) Claim a membership fee for current members of the Facebook group
C) Prepare materials for influencers that highlight recent community impact
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

3. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Post a link to a press release announcing a product launch
B) Partner with influencers to generate posts about the launch
C) Ask follow-up questions as people leave feedback
D) Include a discussion question about the product that is being launched

4. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Create a post announcing the release of the latest formula milk
B) Ask members to share their favorite post from the group on their profiles.
C) Develop content that encourages sharing photos and stories.
D) Create a poll for feedback on the milk formula.

5. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Prioritize the content from the department that is the most polished and ready to post
B) Research competitors and replicate popular creative tactics that perform well for them
C) Review previous post results and reuse the content that performed best
D) Review briefs from internal stakeholders outlining key messaging, details and targets

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