Adobe Marketo Engage Architect Master 認定 AD0-E560 試験問題:

1. What best practices improve campaign reporting in Marketo? (Choose two)

A) Regularly audit Smart Lists
B) Tag all campaigns with program tags
C) Create Static Lists for segmentation
D) Include engagement data in reports

2. Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
B) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
C) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
D) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End

3. What factors must be considered when allocating resources for a Marketo project? (Choose two)

A) Team bandwidth
B) Marketing content formats
C) Email deliverability rates
D) Campaign complexity

4. Which report helps assess the success of an engagement program?

A) People Performance Report
B) Program Performance Report
C) Engagement Stream Performance Report
D) Email Performance Report

5. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Conversion Rate
B) Total Leads Generated
C) Page Views
D) Cost Per Lead

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