CIMA E3 Strategic Management 認定 E3 試験問題:

1. RRR is an insurance company which maintains an extensive database of its customer transactions over the last
10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?

A) Strength
B) Threat
C) Weakness
D) Opportunity

2. Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?

A) Assist the Board in determining risk appetite.
B) Consider and raise awareness of the ethical impact of proposed strategic decisions.
C) Integration of financial and non-financial information.
D) Writing the Annual Report.

3. AB uses Johnson, Scholes and Whittington's criteria of 'Feasibility and Acceptability' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.
Apply the appropriate criterion to each of the questions below:

4. Which THREE of the following are classified as business operating systems measures within the Performance Pyramid?

A) Customer satisfaction
B) Quality
C) Flexibility
D) Cycle time
E) Productivity

5. Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

A) Market development using existing products in new markets.
B) Diversification using new products in new markets.
C) Product development using new products in new markets.
D) Market penetration using existing products within existing markets.
E) Market penetration using new products within existing markets.
F) Market penetration using existing products in new markets.

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