最新のEEB-101問題集で試験を準備する

Salesforce EEB-101 試験概要:

Salesforce EEB-101 試験シラバストピック:

Salesforce Essentials for Marketing Cloud Email Marketers 認定 EEB-101 試験問題：

1. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Edit the fields in the synchronized data source.
B) Create a new data extension with the new fields.
C) Create a data filter that includes the new fields.

2. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Add complementary SMS campaigns.
B) Create more focused segmented lists for messaging.
C) Focus on action-driven subject lines.

3. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) Ensure the Contact entry mode is No re-entry
B) A Utilize exit criteria for the journey.
C) Use the Update Contact a:

4. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Use the Split option to temporarily add additional filter criteria.
B) Copy the data filter and build a new data extension with additional filter criteria.
C) Copy the filtered data extension and add additional filter criteria.

5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Manager Files in File Transfer.
B) Specify character encoding in import file.
C) Configure Field-Level Encryption in import file.

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