Facebook Certified media buying professional 認定 410-101 試験問題:

1. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
B) Whether you use Facebook Manager or the Fan Page to run ads.
C) Facebook Auction.
D) Pacing system you set up.

2. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A) Impact Outcomes
B) Audience Outcomes
C) Reach Outcomes
D) Brand Outcomes
E) Sales Outcomes

3. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
B) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
C) Add map card with your page location.
D) Use Store Visit ads in order to bring traffic to the two specific retail stores.

4. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Duplicate the existing campaign and increase campaign spending limit to $20,000
B) Start a new campaign and set up the spending limit to $30,000.
C) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
D) Raise the campaign spending limit of the existing campaigns to $30,000.
E) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
F) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

5. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
B) Measure lift in sales using partner-based ROI measurement solutions.
C) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
D) People-based multi-touch attribution reporting across all publishers, including Facebook.

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